AlphaTauri plans to rebrand to Racing Bulls
- Ben Morrison
- Nov 22, 2023
- 2 min read
The Red Bull backed team have decided to rebrand to Racing Bulls in 2024, with a possible new title sponsor (or two) on the horizon.
In an attempt to promote their own clothing brand, Red Bull owned AlphaTauri was the title sponsor for the racing team for 4 years from 2020 until the end of 2023. However, it seems the outcome they were looking for has been met, and with continued rising costs to run a Formula 1 team, and a new CEO at Red Bull GmbH steering the company in different directions, they have decideed to look elsewhere for new funding and a new title sponsor.
As a result, they have opted to rebrand the sister team to 'Racing Bulls' in an attempt to intice a new title sponsor to take over the team and provide a new source of funding from 2024 onwards, and step away from promoting the clothing brand AlphaTauri.
There were several candidates rumored to be in talks with the team to take over the center stage for branding on their car, most notably Adidas or Hugo Boss being the top running competition.
In recent days it has come to light that both Visa and CashApp are tipped to be top sponsors for the team going into the new season as well, possibly getting to be incorporated into the full name of the race team.
An official announcement from the team on their finalised plans should be with us soon, as the the publication of the official FIA entry list will be released early next month, and that will be the deadline they are working towards.
The future of the sport looks really promising, with such major brands seeking a spot for their name to be involved, and with the prospect of even more teams joining the grid in 2026 with the new regulations.
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